Simplicity mixed with research, intelligence and a touch of boldness. Welcome to Ditroit.
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Razor-sharp reflections, contrasty silhouettes, and a strong limited color palette are just a few elements defining a fresh minimalistic language to highlight the ultimate Big Bang Meca-10 Black Magic 45mm by Hublot.
This bold product showcase, developed in 2022, is a slick collection of beauty shots – enhancing the design features of the watch, as well as the different components and the movement – captured with a graphic, succinct, and almost editorial approach.
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The storyline of this video romances the fictional production process behind the H-3 lamp.
Its components are shown gradually, from every single angle, stealing the spotlight shot after shot:
Its components are shown gradually, from every single angle, stealing the spotlight shot after shot:
the typical building H-beam module, the various screws and the top bulb case, as well as the metal dust generated by the H-beam cutting, along with hooks, steel wires, and constructions carrying the different lamp parts. The settings are aseptically neutral and essential the colors being grey, orange, and green to fully match the product design pattern.
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Molasses, a range of flavored liquid tobacco, is the real protagonist of this joint effort with &Reale agency. The product packs included colorful paints and brushstrokes, shaped differently for each flavor.
The client’s call was to use these design assets, animate them into some mood shots, and eventually combine them with some product shots.
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The logo animation was meant to air before the screenings of numerous Italian movies produced by Medusa, both on TV and on the silver screen.
The concept of this animation is based on the creative power of light, meant both as physical illumination and as a metaphysical source of enlightenment.
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Working closely with the AXN creative team in London, we manufactured five idents mixing 3D elements and live-action.
An intriguing narrative was perceived throughout the idents, focusing on the “Live Red” keywords: anger, evil, speed, heat & danger.