Simplicity mixed with research, intelligence and a touch of boldness. Welcome to Ditroit.
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Invited to join forces in 2024 with CCLab for the innovative Chinese brand, we took part in shaping elevated and memorable imagery that could balance elegance with edge, unfolding the story of an avant-garde device through an interplay of neat lighting, detail-glory, and a sophisticated pace.
Our involvement spanned every layer of CG creation, from early research and development frames to designing sleek lab environments, beauty-led product moments, animated wallpapers, and richly detailed 3D simulations. Each aspect merged into a unified and shared pursuit: to carefully capture the spirit of a phone that feels one step ahead into the future.
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After the initial release of his renowned model, the result of a 3-year engineering collaboration with the Swiss company, akin to working with organic materials, Ross’s design remains in a continuous state of evolution. He refines his original watch, transforming its case into a sleek grey monochrome ensemble that can be accessorized with three differently colored rubber straps.
Our collaboration is instrumental in leveraging this significant legacy to emphasize the new aspects of the product, paying particular attention to conveying improved comfort and lightness as the primary features of the revised timepiece.
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We finished up 2020 with a fresh new campaign for Kit Kat in collaboration with our French reps Passion Paris and the NYC-based agency Droga5.
This charming TV commercial was created for the launch of the new Kit Kat bars on the international market. They are called THiNS and the name says it all.
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Molasses, a range of flavored liquid tobacco, is the real protagonist of this joint effort with &Reale agency. The product packs included colorful paints and brushstrokes, shaped differently for each flavor.
The client’s call was to use these design assets, animate them into some mood shots, and eventually combine them with some product shots.
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The logo animation was meant to air before the screenings of numerous Italian movies produced by Medusa, both on TV and on the silver screen.
The concept of this animation is based on the creative power of light, meant both as physical illumination and as a metaphysical source of enlightenment.
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This commercial was commissioned by Fendi and produced in collaboration with Withstand Film, to promote the new Fendi Jungle eyewear collection.
The client’s demand was for us to imagine a jungle-inspired environment around their eyewear. So we took up the challenge and came up with the original concept of a revisited luxurious jungle.
